I know you’ve heard the term “Mission Statement” before. When I worked in the design industry, I was always given a large binder outlining office protocol, etc when starting. The first page of that binder included a tiny paragraph called “Mission Statement”. It was normally a well written description of the higher goal of the firm. If you’ve worked in an office setting you probably had a similar binder 🙂
mis·sion state·ment – noun. a formal summary of the aims and values of a company, organization, or individual.
If you are starting your own creative business or own your own, you may not think it’s important to literally write down your mission statement. Ah, I would disagree. This is where you start and where you end. It is where you stay on track. The place you plan from, the place you say yes from and no from. It is your brand and it is important.
There are so many important items that stem from a mission statement, including: your business name, the style of your product, the business ventures that you enter into, the way you market you product, collateral material, presentations, etc.
Here is Googled Mission Statement: “to organize the world’s information and make it universally accessible and useful”. Pretty simple.
I, myself, started with an image, which lead to a name and a style.
The nest is rustic, but amazingly crafted step by step. It is shaped perfectly to hold a family. A bright, blue egg is a surprisingly beautiful contrast. It is special and shocking and contains life. Takes my breath away. A bird is freedom; flight; newness. My favorite color blue. It is alive.
Truth be told, I still have not perfected my mission statement. Here’s what I have so far:
Blue Egg Brown Nest: “To inspire the home owner with ideas, images and techniques using the painting/refinishing process as well as other DIY resources used in the art of creating a beautiful home.
How about you?